Heidi Zak ExplainsHeidi Zak (left) and Ra'el Cohen, founders of ThirdLove. Running counter to an industry dominated by out-dated ideas of ‘sexy', Heidi Zak and the ThirdLove team, from their base in San Francisco, aim to empower women by allowing them to be comfortable and supported throughout their busy days as parents, professionals and at all times of the day.
That attitude and its hardworking Chico branch has meant success to the company, founder and co-CEO Heidi Zak and her husband co-CEO David Spector told a crowd of more than 500 on Wednesday evening during a celebration at the business for employees and the community.
Colors that were supposed to be skin tone would show right through white blouses.” After a year of research and data analysis, ThirdLove debuted five new shades in February that Zak calls the New Nakeds, which suit a wider swath of customers and come in all 47 sizes.
For ThirdLove, now may be the best time to grow in light of difficulties at rival Victoria's Secret With that in mind, the intimates brand is pursuing every strategy, from opening stores in select markets to bringing on board creative agencies, to bolster its marketing and branding efforts.
ThirdLove, whose advertisements you've probably heard on whatever podcasts you listen to, has built a brand out of supplying an impressive number of sizes and colors of bras for women of varied body types—an obvious counterpoint to the homogeneous glamazon” look championed by Victoria's Secret—and ensuring they actually fit.
THE entrepreneurial story of Heidi Zak was born out of a frustration she felt in common with millions of women across the world, when shopping for bras; or more accurately, the time-consuming difficulties in shopping for and finding a correctly sized bra.
FOR MOST women, shopping for a bra can be an ordeal, to say the least, a horrific experience on par with shopping for bikinis and just as bad as shopping for jeans. After recognizing a huge whitespace Heidi Zak opportunity and drastic need for change in the stagnant $100BN+ global intimates market, Heidi and David founded ThirdLove in 2013 to create perfectly fitting bras for women of all shapes and sizes.